The blending of light and day, the blend of land and sea in to shapes and colours that immediately harmonize into the beautiful scenery of the landscape. It is this, and also an enthusiastic pursuit of design with utility and substance that drives the design ethos of Fjord timepieces. Minimalism and cleanliness in design is not an accident here - it is driven to help provide and deliver the function of timekeeping with style but also with clarity and to remind the wearer that a focus on function produces its only striking aesthetic that is unmistakable. Every organic shaped curve - every slate clean dial - is a deliberate and iconic representation of the much lauded Scandinavian design ethic. Its principles today are often seen in the most timeless of designs, arts and architecture the world over. This school of design thought , with famous names such as : Jørn Utzon the architect who designed the famous Sydney Opera House to furniture designers Arne Jacobsen , Eero Aarnio and jewelers such as Georg Jensen is a democratic school that celebrates pragmatism and a democracy of thought and ingenuity of material usage. This is what drives the aesthetics of each timepiece from Fjord. .
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